Privacy Policy

Effective date: october 1, 2012

Updated: December 16, 2013

This Privacy Policy states the terms under which information about you is collected and used when accessing (the "Site"). By accessing the Site you agree to the terms set forth in this Privacy Policy. This Privacy Policy may be modified at any time without notice by posting the modified Privacy Policy here. You should check this Privacy Policy each time you visit the Site to identify and understand any changes made since your previous visit. By continuing to access or use the Site, you agree to be bound by any modifications to this Privacy Policy. Please consult our Legal Terms and Conditions for additional terms and conditions that apply to your use of and access to the Site.

Information We Collect and How We Use It

Information You Provide Directly to Us

You may choose to provide personal information (such as your name and contact details) on the Site. Here are the ways you may provide the information and the types of information you may submit. We also tell you how we may use the information.

Contact Us

You may contact us using the Contact Us form on our site. This form collects your name, email address, telephone number, fax number, postal address, UPC, and your comment or question. We may use this information to verify your identity and to respond to your comment or question.

Other Website Features

We offer visitors to our Site various features, which we may change from time-to-time, for their information and enjoyment. We may ask you to submit certain personal information so we can provide you with these features.

Other Uses of Information

We may use all of the personal information you provide on our Site to operate, evaluate and improve our business (including developing new products and services; managing our communications; performing market research and data analytics; determining and managing the effectiveness of our advertising and marketing; analyzing our products, services and websites; administering our websites; performing accounting, auditing, billing, reconciliation and collection activities; and managing risk exposure and quality); to protect against and prevent fraud, unauthorized transactions, claims and other liabilities; and to comply with or enforce applicable legal requirements, industry standards and our policies and terms.

Information We Collect by Automated Means

When you visit our Site, we may collect certain information by automated means, using technologies such as cookies, Web server logs and Web beacons.

Cookies are files that websites send to your computer or other Internet-connected device to uniquely identify your browser or to store information or settings in your browser. Your browser may tell you how to be notified when you receive certain types of cookies and how to restrict or disable certain cookies. Please note, however, that without cookies you may not be able to use all of the features of our Site.

In conjunction with the gathering of information through cookies, our Web servers may log information such as your operating system type, browser type, domain and other system settings, as well as the language your system uses and the country and time zone where your device is located. The Web server logs also may record information such as the address of the Web page that referred you to our Site and the IP address of the device you use to connect to the Internet. They may also log information about your interaction with this Site, such as which pages you visit. To control which Web servers collect information by automated means, we may place tags on our Web pages called "Web beacons," which are small files that link Web pages to particular Web servers and their cookies.

We may use third-party web analytics services on our Site, such as those of Google Analytics and ShareThis. These service providers use cookies and Web beacons to help us analyze how users use the Site. The information collected by the cookies and Web beacons (including your IP address) will be disclosed to these service providers, who use the information to evaluate your use of the Site. To learn about opting out of Google Analytics, you may visit To learn more about opting out of ShareThis, you may visit

Information collected by automated means may also be used as described in the "Other Uses of Information" section above. In addition, we may use the information in other ways for which we provide specific notice at the time of collection.

Sharing of Information

We may share personal information we collect on this Site with our service providers who perform services on our behalf. These service providers are not authorized by us to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements. We may share the information with our affiliates, including for use in sending you information about products or services that may interest you. We may share personal information we collect on this Site at your request.

We also may disclose information about you (i) if we are required to do so by law or legal process, (ii) to law enforcement authorities, or (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity. We reserve the right to transfer personal information we have about you in the event we sell or transfer all or a portion of our business or assets. Should such a sale or transfer occur, we will use reasonable efforts to direct the transferee to use personal information you have provided to us in a manner that is consistent with our Privacy Policy.


This Site is not aimed at children under 13 years of age. Any information submitted through the Site that we know or reasonably believe originated from a child under 13 years of age will be deleted. Children should never reveal their address, phone number or other personal information to any strangers on the Internet.

Your Choices

You may contact us as described in the How To Contact Us section below to update your preferences, ask us to remove your information from our mailing lists or submit a request.

Notice to California Residents

If you are a California resident, you may ask us to refrain from sharing your information with certain affiliates and other third parties for their own marketing purposes. Please tell us your preference by contacting us as specified in the How to Contact Us section below.

How We Protect Personal Information

We maintain administrative, technical and physical safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.

Links to Other Websites

This Site may provide links to other sites. These websites may be operated by companies other than Smithfield Foods. Linked websites may have their own privacy policies, which we strongly suggest you review if you visit any linked websites. We are not responsible for the content of any websites that are not operated by us, any use of those websites or the privacy practices of those websites.

Updates to Our Privacy Policy

This Privacy Policy may be updated periodically and without prior notice to you to reflect changes in our personal information practices or relevant laws. We will post a prominent notice on the Site to notify you of any significant changes to our Privacy Policy and indicate at the top of the notice when it was updated.

How to Contact Us

If you have questions or comments about our company or products, please contact us using the Contact Us form. For any questions concerning our privacy practices, please email us at